Urbanimmersive Blog

Our Real Estate Industry Blog

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Tourbuzz + Urbanimmersive: Experience Every Dimension

It has been a very exciting year for Tourbuzz and Urbanimmersive. After an exhaustive 9-month effort and negotiation, the completed acquisition of Tourbuzz by Urbanimmersive was finalized and announced in September, setting the stage for incredible things to come. The effort and changes that have gone in to this process are immense, and it is not without the service of everyone that we would have been able to reach this milestone. With great understanding and appreciation for the work that Tourbuzz has done over the past 10 years, we would like to share with everyone that Alan Pinstein officially transitioned out of the organization as of November 20th. We are incredibly grateful for his contributions and the foundation for success that has been built with our customers. We wish him great

Become Your Neighbourhood's Go-To Real Estate Agent

In real estate, the location of a property for sale is a determining factor for buyers, and your knowledge of it is a great way to prove your expertise as a professional real estate broker. Knowing your sector well increases the trust of your prospects and your chances of stand out from the competition. According to a study by the NAR (National Association of Real Estate Agents), the first reason why buyers choose to do business with a certain real estate broker is his knowledge of the neighbourhood, city or region where they want to settle. Marketing-wise, not describing the neighbourhood of a property for sale is a mistake you can’t afford, but an easy one to avoid. Urbanimmersive offers a story-writing service on any topic related to real estate, including portra

What Steps Should a Real Estate Broker Take to Ensure the Success of an Open House?

If you are a real estate broker, you already know that open houses are a great way to draw attention. Do it properly and you could end the day with an offer and a handful of new customers! Promote the Open House The Future Belongs to the Internet The days of magazines and classified ads are over. To promote an open house, post a blog article with photos. Descriptive blog content will catch the attention of your prospects. Indeed, content marketing is more popular than ever, especially since articles are not hidden by AdBlocker, unlike advertising outright. The Power of Social Media Is No Longer Debatable Although we encourage you to promote your open house on every platform possible (Twitter, Instagram, LinkedIn, YouTube…), Facebook remains the leader. There, start a Faceboo

Real Estate: More Than Ever, Content Is King of Online Marketing

The importance and power of content marketing online are no longer debated, and its reign is far from over! Content. This two-syllable word is greater than we think! When you work on content and perfect it with skill, it can be a more-than-effective tool that allows real estate brokers to stand out. It’s not just content anymore: It’s content marketing. Content marketing has taken off a while ago on the internet and it hasn’t lost speed since, quite the opposite. Its continuous success can be explained by a simple reason: It delivers what people want! Référence : https://fr.depositphotos.com In the real estate world, what role should content marketing play? Why should brokers&

What Should a Real Estate Broker Say (And Not Say!) When Prospecting FSBOs?

Not everybody has what it takes to be a real estate broker: Most FSBOs (For Sale by the Owner) turn to professionals sooner or later to speed up the sale of their property. Websites like DuProprio tell sellers that they could profit from handling the sale of their homes themselves (without agent or commission), prompting more and more people to play real estate brokers. Most of the time, they realize afterwards that they have neither the energy nor the time nor the resources for such thing. Real estate brokers are often tempted to woo FSBOs, but these are not easy to convince. On the contrary, most are wary of real estate brokers, sometimes even aggressive towards them. How can you persuade them to hire you? There is no magic formula, but let’s see which c

Cleaning up a Property for Sale from Top to Bottom: The Key to a Successful Photo Shoot

Real estate brokers know that the best way to sell a home is to publish photographs that show it at its best. But the thing is, your time is precious, and that of your client and your real estate photographer is too. Fortunately, there are several steps that can be taken prior to a shoot to increase your chances of getting beautiful pictures that will attract more potential buyers. Share these tips and tricks with your customers to ensure a quick and successful photo shoot! Clear the Facade and the Backyard The real estate photographer will need a perfectly clear view of the facade. Therefore, no car should be parked in front of the house. Obviously, recycling bins and garbage cans must be out of sight, as well as any other object that may distract the viewer or obstruct the ima

Online Advertising for Real Estate Brokers: Who Wins, Facebook Ads or Google AdWords?

Prints belong to the past: Today, the best way to sell a property is to advertise it on the internet. Dominated by giants Google and Facebook, advertising placement is the most effective way for a real estate broker to ensure the visibility of his or her homes for sale. But how does it work? In this article, you will find a brief description of the similarities and particularities of Facebook Ads and Google AdWords, which will help you better determine the best marketing solution for you. As a real estate broker or home builder, you may not have enough time to manage your advertising campaigns yourself. No problem: Urbanimmersive takes care of it with diligence and expertise. Click here to retain our advertising placement services! What Services Do Google Adwords and Fac

The Reasons Why Real Estate Brokers Shouldn't Use Internet Explorer Anymore

Developed by Microsoft and preinstalled on Windows computers, Internet Explorer has fallen into disuse since its arrival on the market years ago. Browsers like Google Chrome, Apple Safari, and Mozilla Firefox are more popular than ever now. But why this sharp decline in popularity? Let’s see why you should consign Internet Explorer to oblivion too. Indeed, this browser could affect your efficiency as a real estate broker. Dangerous Security Flaws In 2015, Microsoft announced that Internet Explorer would be discontinued for the benefit of its new browser, Microsoft Edge. But because Edge can only run on Windows 10 and Xbox One, Internet Explorer is still in effect on earlier Windows versions, but no longer updated. With no new security patches, Intern

Choosing a Real Estate Photographer: How to Increase the Value of a Property

It all starts on the internet: 92% of people planning to buy a house will go online first, out of simple curiosity. And this is when they start thinking numbers...  First impressions are directly related to the sale of a property because they may lead potential buyers further in their home-buying experience. In other words, the sale of a property is intimately linked to its photographs. But can good pictures increase the value of a listing? Choose your photographer wisely, because the answer is yes! How can a property's photos influence its value? The equation is quite simple to understand... A professional real estate photographer can highlight a property. What potential buyers need to see when they go online is what makes a property un

Here's the All New HDR Solution Exclusively for Professional Photographers

Here's Ui ProHDR, the HDR solution designed specifically and exclusively for professional real estate photographers. HDR and real estate: they go so well together! HDR photos (high dynamic range) are very popular in the field of real estate photography because they let you bring out all the light potential of an image thanks to the superposition of several exposures. The HDR does indeed completely outwit the effect of backlighting, a problem common in real estate photography, especially if a window (and the brightness it brings) is present in a room. HDR also gives photos a much-desired effect, that of bringing life to your photos , thanks to the increase in color contrast . It is for these reasons that HDR has over the years become a photographic approach especially popular in the real

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