Directors & Officers

Mr. Grou has more than 25 years of experience in leading international companies in the technology sector with an impressive proven track record. Prior to joining Urbanimmersive, Mr. Grou acted as President and Chief Operating Officer (COO) of Rideau Recognition Inc., a Canadian technology company with nearly 250 employees having offices in Canada and in the US. Before this role, Mr. Grou was CEO and director of 20-20 Technologies Inc., a Québec technology company previously listed on the TSX with nearly 550 employees located in 13 different offices worldwide. During his tenure, Mr. Grou developed and executed a business strategy that increased the company’s annual revenue from $11M to more than $70M until its acquisition by a private equity firm in 2012.

Lynn McDonald has been the Montreal Regional Director of Femmessor since 2019, an organization offering financing to businesses run and owned in whole or in part by women. Previously, Ms. McDonald held various positions for investment funds such as Vice-president, private placements at the Caisse de dépôt et placement du Québec and member of investment committees at Capital régional et coopératif Desjardins. Ms. McDonald also served as Vice-President Finance and Administration of the Olympic Park. Ms. McDonald is a graduate of the Institute of Corporate Directors, CFA and has an MBA from the University of Western Ontario. Ms. McDonald has also served on the Board of several companies located in Canada, the United States and Europe, including March Networks, Fundy Cable, Visionael and Hybride Technologies.

Before joining Urbanimmersive as CFO, M. Bédard was the Chief Financial Officer of the public company ATW Tech (AtmanCo Inc., ATW-V) since 2015 which operates in the technology industry, more specifically in the payment solutions and interactive communications. Over the years, Mr. Bédard held various positions including Vice-President Finance of a mid-size private company in the environmental service industry as well as senior positions held in large advisory (Deloitte & Touche LLP), accounting (Ernst & Young LLP) and security brokerage (Desjardins Securities Inc.) firms. Mr. Bédard has an extensive background in mergers & acquisitions, financing/treasury, accounting/audit, equity capital markets and business development within an international context. Mr. Bédard is a Chartered Professional Accountant (CPA, CA, Laval University) since 1995, a Chartered Financial Advisor (CFA) and holds an MBA from McGill University. Along with his participation on the Board of Directors of ATW Tech, Mr. Bédard served on the Board of Directors of the Quebec chapter of the MBA Association.

Glenn Felson brings more than 20 years of proptech and real estate experience in executive leadership roles in sales and operations from start-ups to Fortune 500 companies which include Realogy (Century 21, Sotheby’s, Coldwell Banker), Kastle Systems and William Raveis Real Estate. Based in the New York City Metropolitan area, M. Felson recently served as Chief Sales Officer for Breather, a leading proptech provider of space-as-a-service, overseeing all revenue, strategy, and customer service responsibilities. He is also the author of leading industry blog: PropTech and the Future of Real Estate.

Ms. Judith Brosseau acts as Chair of the Board of Directors of L'inis, The National Institute of Image and Sound. She has held the positions of Senior Vice-President, Programming, Communications and Interactive Media for Les Chaînes Télé Astral from 1998 to 2013 and of Director of Strategic Planning for Communications at the Canadian Broadcasting Corporation from 1992 to 1998. Ms. Brosseau acts as an administrator of several companies (Harold Greenberg Fund, Sylvain Émard Danse, Wapikoni mobile) and is a consultant.

Mr. Lemire is a co-founder of Urbanimmersive Inc. (« Urbanimmersive »). He has an extensive background as an entrepreneur having founded, operated and sold technology companies in the fields of fleet management and health care. Mr. Lemire has been Chief Executive Officer (« CEO ») since its inception on July 1, 2007 (formerly AVU Production Inc.) and has served on the board of directors of Québec Bourse Association and on the TSX-V Regional Advisory Committee. Prior to founding Urbanimmersive, Mr. Lemire held a business development position at 3M Canada Health Information System from November 2003 to July 2007.

Mr. Lemire is a co-founder of Urbanimmersive Inc. (« Urbanimmersive »). He has an extensive background as an entrepreneur having founded, operated and sold technology companies in the fields of fleet management and health care. Mr. Lemire has been Chief Executive Officer (« CEO ») since its inception on July 1, 2007 (formerly AVU Production Inc.) and has served on the board of directors of Québec Bourse Association and on the TSX-V Regional Advisory Committee. Prior to founding Urbanimmersive, Mr. Lemire held a business development position at 3M Canada Health Information System from November 2003 to July 2007.

Before joining Urbanimmersive as CFO, M. Bédard was the Chief Financial Officer of the public company ATW Tech (AtmanCo Inc., ATW-V) since 2015 which operates in the technology industry, more specifically in the payment solutions and interactive communications. Over the years, Mr. Bédard held various positions including Vice-President Finance of a mid-size private company in the environmental service industry as well as senior positions held in large advisory (Deloitte & Touche LLP), accounting (Ernst & Young LLP) and security brokerage (Desjardins Securities Inc.) firms. Mr. Bédard has an extensive background in mergers & acquisitions, financing/treasury, accounting/audit, equity capital markets and business development within an international context. Mr. Bédard is a Chartered Professional Accountant (CPA, CA, Laval University) since 1995, a Chartered Financial Advisor (CFA) and holds an MBA from McGill University. Along with his participation on the Board of Directors of ATW Tech, Mr. Bédard served on the Board of Directors of the Quebec chapter of the MBA Association.

Mr. Henry-Lebel was appointed technologies chief for the corporation at the beginning of the 2015 fiscal year, after obtaining his Computer Engineer Diploma from the École de Technologie supérieure (ÉTS). At age 24, he is probably one of the youngest CTOs among TSX Venture Exchange quoted corporations. He joined the company in 2013 as a trainee and moved up the ladder with his remarkable skills and involvement in the company’s development. Mr. Henry-Lebel masters all aspects of web development; in the eyes of his peers, he is a phenomenon. He was awarded several honours throughout the course of his studies. Mr. Henry-Lebel brings a new vision of company development to Urbanimmersive and results are already beginning to show.