Urbanimmersive History

The Corporation resulted from an amalgamation on October 4, 2012, between «UI Capital Inc.» and «Urbanimmersive Inc.» and is regulated by the Canada Business Corporations Act (CBCA). The first of the amalgamating companies, UI Capital Inc. was incorporated on April 6, 2011, under the Canada Business Corporations Act (CBCA) under the name «UI Capital Inc.» The second of the amalgamating companies, Urbanimmersive Inc., was incorporated on July 1, 2007, under the Canada Business Corporations Act (CBCA), under the name of «AVU Production Inc». UI Capital Inc. articles of constitution were amended on October 4, 2012, to change its name to «Technologies Urbanimmersive Inc./Urbanimmersive Technologies Inc.». Until October 1, 2015, Urbanimmersive Technologies Inc. had one wholly-owned subsidiary: Urbanimmersive Inc., a company incorporated on July 1, 2007, under the Canada Business Corporations Act (CBCA). On October 1, 2015, Urbanimmersive Technologies Inc. completed a vertical amalgamation of its wholly-owned subsidiary, Urbanimmersive Inc. Its articles of the constitution were amended on October 1, 2015, to change its name to «Urbanimmersive Inc.». Urbanimmersive’s head and registered office are located at 3899 Autoroute des Laurentides, Suite 203, Laval, Québec, Canada, H7L 3H7.

Back in 2007, our company was initially a 3D visual content provider servicing the real estate industry. We were offering photographer services and 3D drawing services. Our core product was an immersive technology trademarked AVU3D, a 3D emulator delivering a cost-effective alternative to traditional 3D engines for the creation of immersive and interactive digital environments. In 2012, we raised $2.5M through a CPC qualifying transaction on the TSX-V and started the acceleration of our immersive emulator technology commercialization within the real estate industry. Initial "push" marketing strategies for our 3D emulator real estate solution rapidly proved that the user acquisition cost for entering into a mass commercialization mode was higher than expected. In early 2014, we made the decision that the best commercialization approach to promote and sell our 3D emulator technology in the real estate industry was to make it available through a visual content marketplace that would aggregate all visual content providers and technologies in one place thus creating a "pull" marketing strategy.

There were no such visual content marketplaces available on the market so we developed and launched an MVP (minimum viable product). In 2015, we've added a Real Estate Photographer Business Solution, a Content Management System (CMS) and Written Content services to our Visual Content Marketplace with the objective of up-selling visual content transactions already performed in our marketplace. With these new features, we've become a unique all-in-one content platform for real estate professionals covering all aspects of content marketing management. In late 2015, we launched our Application Programming Interface (API) allowing real estate solution providers to seamlessly integrate our content marketing platform within their software. Since the API has been available, many of the leading real estate organizations in Québec have already integrated our content marketing platform within their software.

During 2015, our Content Marketing Platform gained organic traction amongst realtors and home builders who saw an interest in simplifying the way they search, find, book and pay content providers. On February 1, 2016, we announced the signing of a five-year strategic Agreement with Centris® to commercialize locally and internationally our Visual Content Marketplace. Following this announcement, we have worked with Centris® to bring our MVP Visual Content Marketplace into a robust and complete software product.

Since Centris®, we have enhanced our software features set to become a full real estate content marketing platform.

In 2018, we acquired the leading photographer software solution in the US becoming the largest network of independent photographers in North America. This strategic acquisition aims at accelerating real estate content marketing platform adoption in North America.



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