29th November 2023
Maximizing Efficiency in Photography with Route Optimization and a Fully Integrated Platform

In the fast-paced world of real estate photography, efficiency is key. This is where our route traffic optimization and auto-scheduling feature come into play, revolutionizing the way photographers manage their workflow. By leveraging this innovative technology, photographers can now handle up to s[...]

21st November 2023
Benchmarking Floor Plans: A Comparative Study of Matterport, Zillow, Cubicasa and Urbanimmersive 3D Video Fusion

The real estate industry is witnessing a surging demand for integrated floor plans. Amidst this growth, various floor plan providers are vying for a larger slice of the market. Recognizing the need to evaluate the effectiveness of different floor plan technologies, FloorPlanOnline®, a renowned e[...]

20th November 2023
What is the Problem with 3D Digital Twins Applied to Real Estate Marketing and Why Do We Think We Solve It?

Introduction: The growth of 3D tours in real estate marketing has leveled off. Matterport's stock performance, with a significant portion of their revenue still tied to the real estate sector, mirrors this trend. Despite resources and advertising efforts, Matterport faced a net loss in 2023, with m[...]

16th November 2023
The Shifting Landscape of Real Estate Photography: Embracing Quality Over Quantity

Introduction: The real estate market has always been dynamic, evolving with the times and technology. A particularly intriguing aspect of this evolution has been the changing trends in real estate photography. Since 2006, we've witnessed a consistent rise in the number of photos per listing. However[...]

14th November 2023
The Growing Trend: Combining 3D Tours with Floor Plans for Enhanced Real Estate Listings

Introduction: A noteworthy shift has occurred in the real estate visualization industry, especially in the preferences of agents and clients. In October, the rate of orders for combined 3D tours and floor plans reached a significant 25.7%, marking a considerable increase from the 21.3% average obser[...]

13th November 2023
Urbanimmersive vs. Matterport: Innovating in Real Estate Technology

In the realm of real estate technology, Urbanimmersive is emerging as a noteworthy competitor to Matterport. The recent acquisition of HomeVisit by Urbanimmersive is a strategic move that significantly expands its presence in the U.S. market, contrasting with Matterport's broader industry focus, inc[...]

1st November 2023
What is 3D Video Fusion?

3D Video Fusion is essentially a fusion of 360-degree videos with advanced 3D navigation capabilities. This technology allows viewers to explore 360-degree videos in the same interactive manner they would with standard 3D digital twins. Instead of relying on a video timeline to locate specific scene[...]

13th August 2023
How Real Estate Photographers Can Stretch Their Marketing Budget Further

As you build your real estate photography business, it pays to be strategic with your marketing budget. Of course, you already know that you have to spend money to make money but not all marketing methods are created equally. You need to know how to measure one strategy against another for the pote[...]

16th July 2023
How Real Estate Photographers Can Set Themselves Apart On Social

With more and more photographers choosing to specialize in real estate, it is more important than ever before that you are able to differentiate yourself from the competition. This is especially true when it comes to your online and social presence because most consumers and real estate agents are [...]

27th June 2023
Cleaning up a Property for Sale from Top to Bottom: The Key to a Successful Photo Shoot

Real estate brokers know that the best way to sell a home is to publish photographs that show it at its best. But the thing is, your time is precious, and that of your client and your real estate photographer is too. Fortunately, there are several steps that can be taken prior to a shoot to i[...]



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